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The Mother Daughter Duo


LORA PENNINGTON, CWP // Owner & Lead Planner & Designer

Hello! I got involved in weddings just as my own daughters were getting married. Before that I spent 25 years doing corporate and non profit management and events. I am a very social person, love organizing and I look for the details in everything I do. In my personal life, family is important to me, I am a grandmother, wife, a pet owner and love to travel. 

AMANDA ALLABY // Event Planner &  Designer

Hey Everyone! I have always wanted to become a Wedding + Event Planner. To me, there is nothing better than seeing creative talents come together to produce incredible experiences for life's most significant moments. I am married to an amazing and funny man and we have two little boys, Forrest and River. I love to travel around the world and I am OBSESSED with my dog Fitzgerald.


KATELYN FREED // Event Coordinator + Administrative Assistant

Hello! I have been doing design and event planning for roughly 5 years and I love what I do. Being able to make connections with someone, bring their vision to life and create an experience that is as unique as they are is the best part of what I do. Outside of work I enjoy fossil hunting (don't knock it until you try it), creating, and hiking! I am also an artist, wife, and mom to my sweet son Oakley. 

Samantha Baker // Event Coordinator 

Hello! I currently work full time in the parks and recreation field, but I get the great pleasure to work with this awesome team as well! I studied Tourism, Hospitality, and Event Management at Indiana University in Bloomington. (Go Hoosiers) I also will complete a Masters in Tourism Management in a few semesters. I have always loved weddings and events, I love getting to be a part of someone's special day and creating something they will never forget!  


I cannot thank the team at Magical Moments for being such a big part of making our wedding day so special and perfect! Lora and Amanda were able to alleviate SO much stress, and make the entire planning process fun! You really don’t realize how many little details there are, but they have everything under control. Every time I thought of something to worry about, it was already handled. The MM team was able to bring my design vision to life, and had décor items we could use that came together beautifully.

- Laken Allen


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